Deloitte expects 2022 holiday retail sales to increase by to

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 The previous year Given inflation, the firm also expects consumers to shop early and take their time finding the best prices. According to GE Capital Retail Finance, consumers spend an average of 76 days researching major purchases, meaning there might be just enough time left in the year for a sales push. Knowing when and how to contact consumers with an offer or deal is a fine art. Having the right content at the right time and delivered on the customer's preferred channel is key, especially in the later stages of the customer journey — this is where an omnichannel communication platform comes in handy.

Omnichannel communications — a strategy that uses a combination of websites, apps, social media, phone calls and other ways to reach an audience — have become a necessity for businesses looking to deliver the best experience along the entirety of the customer journey. Leveraging additional platforms such as chat and messaging apps on top of the standard web, social media and app Japan Phone Number List channels provides frequent opportunities to get in front of potential buyers at the right point in their journey. Related: Redefining Omnichannel: How To Be Where Your Customers Are For busy consumers juggling a ton of priorities, email is not always the best option for communication. On the other hand, chat apps or texts are quick and literally in their face instantly.



Compared to email, the more personal nature of SMS is one of the leading reasons these messages have an incredible 98% open rate in the U.S., with 60% of those messages being viewed within the first five minutes they are received. Meanwhile, chat apps like Discord, Line, Telegram, Viber, WeChat and WhatsApp are especially popular in countries like Brazil, China, India and Nigeria, where more than 80% of consumers reported using chat apps to interact with brands. Buyers want a tailored experience as they progress from first hearing about a service or product all the way through to their purchase. Understanding the needs and expectations of busy consumers and communicating.