How to Understand Live E-commerce and Find Winning Points? P

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On the same day, Pinduoduo's "Industrial Belt Resumption Online Big Simulcast" event entered Shandong. The deputy secretary of the Cao County Party Committee and the county magistrate in Heze City, Shandong Province also brought goods in the live broadcast room. As of 8:30 p.m. on the 19th, the live broadcast room where the county magistrate is located More than 1.6 million views, and participating merchants sold more than 3,000 pieces of Hanfu within half an hour. 2019 is called "the first year of live e-commerce". Li Jiaqi, the first lipstick brother, and Wei Ya, the first sister of Taobao live broadcast, have been beautiful for a whole year. The popularity of big and small hot searches is not lost to the first-line stars. Sales are also just a small challenge for them. This set of data is still amazing now. In 2019, the double 11 all-day Taobao live broadcast led to nearly 20 billion yuan in sales, of which there were more than 10 live broadcast rooms with 100 million yuan and more than 100 live broadcast rooms with 10 million yuan.


Only 63 minutes after the launch of "Double 11", the transaction volume driven by Taobao's live broadcast exceeded the whole day of Double 11 in 2018. 1. Luo Yonghao's new entry, can he become the "first brother with goods"? Why does Luo Yonghao, the originator of traffic net red, choose to live broadcast and bring goods? Because the cash flow conversion path of "live broadcast with goods" is the shortest and the supply chain is simple, it is one of the best choices for quick entry and huge cash flow in a short period of time. The core Panama Phone Number List of live e-commerce is products, the goal is to bring goods, and the core of bringing goods is cost performance. The eloquence, style and characteristics of the anchor, the number of fans, the purchasing power of fans, and the repurchase rate of products are all important reasons for success or failure.


With Luo Yonghao, the "Wind Terminator", entering the live broadcast and bringing goods, in 2020, whether the live broadcast e-commerce and content e-commerce have been rising along with the trend, or will there be a new situation. Will Lao Luo's 16 million fans boost him to become the new first-hand brother? If you want to be the first to bring goods, the products cannot be singled out. According to netizens’ polls, 40% of netizens said they would consider the technology products sold by Luo Yonghao’s live broadcast, and 30% of netizens said they would not buy anything. Today, we will not discuss how big the splash of Lao Luo's investment in live e-commerce can be, let's talk about live e-commerce.